The Virtual A-Board

Imagine, if you will, that you have an A-Board that advertises your best offers.
Whenever you have a bright idea:

  • free implant consults
  • half-price whitening
  • same day veneers
  • same day crowns
  • invisible ortho
  • new patient assessments with a TCO
  • Children’s Days
  • Charity events
  • members evenings
  • special offers
  • limited time promotions

In fact, any campaign….
Your A-Board can be changed immediately and at no cost.
Your A-board is bright, shiny and very noticeable.
The problem is – where do you put it?

  • in the back garden of your practice = 1 person sees it every week = 0.1% take up = 1 new patient every 1000 weeks
  • at the front of your practice = 100 people see it every week = 0.1% take up = 1 new patient every 10 weeks
  • in a local shopping centre = 1000 people see it every week = 0.1% take up = 1 new patient a week
  • in a major regional shopping mall = 10,000 people see it every week = 10 new patients a week
  • on a bridge over the local motorway = 100,000 people see it every week = 100 new patients a week
  • on TV in the X-Factor adverts = 1000,000 people see it very week = 1000’s of new patients

Wouldn’t you like your A-board in that shopping centre, on that bridge, on TV?
Well now you can – and at very low cost.
Its called social media.
Populate the following:

  • a web site
  • a blog
  • a Facebook page
  • a Linkedin profile
  • a Foursquare site
  • a YouTube channel
  • a Twitter page

Keep them busy. Keep them lively. Keep them interesting.
Invite followers at every available opportunity.
You will create that virtual A-board for your offers – but better then any A-board – you will be able to add content and video that will bring your brand to life.
You become the media.
The world’s most effective A-board.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.