The right margin

Dentists spend too much time thinking about one type of margin.

The margins that are associated with teeth.

And not enough time thinking about an equally important subject.

The profit margin on the work they do.

Real life example:

  • special offer on Invisalign – £2900 (cheapest price in town)
  • plus free home whitening
  • plus a further £300 discount on the Invisalign if you become a member of the practice (£18.00 per month)


Loads of patients and work – some profit but not enough profit.

Busy dentists running around with their hair on fire, patients by the dozen – profit and loss figures that don’t look healthy enough.

What’s missing?

A careful evaluation of the lab and materials costs, regular checks on internal costs – and a serious re-think of the marketing strategy.

Decisions about changing the offer – the effect of which will be to reduce the number of patients and increase the overall profit.

Its about margin – think retail.

Do you know the margin on everything you do?

If not, you need a coach.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.