The Numbers

You just HAVE TO know your numbers:

    • Profit & Loss for the last month and 90 days
    • Key Performance Indicators
      • lab
      • materials
      • staff
      • marketing
      • net profit
    • Productivity
      • average daily production for all fee-earners
    • Profitability
      • operating costs per surgery per day
      • individual profitability of every fee-earner
    • Marketing
      • spend on each activity
      • return on investment
    • Lead conversion
      • enquiries to assessments
      • assessments to consults
      • consults to treatment
      • average value of treatment per new patient
    • After sales
      • membership presentations and conversion rate
      • word of mouth requests and conversion rate
    • Profit margins
      • analysis of profit from each product line

There is no excuse. Busy fools will go bust.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.