The difference between urgency and impact

There’s an important difference between urgency and impact:

  • Urgency – I need to work more clinical hours so that we can see patients before Xmas;
  • Impact – I need to recruit more clinicians so that we can see more patients in less waiting time.
  • Urgency – our practice manager will have to spend the day on reception;
  • Impact – we need to recruit a top-class reception team.
  • Urgency – I haven’t got the time to exercise;
  • Impact – I have to make the time to exercise.

And so on – we all do it – me included.

Ultimately, our businesses (or we) never grow whilst we are doing the urgent stuff – only when what we do is impactful.

The main benefit to me of using Michael Hyatt’s Full Focus Planner has been to identify (each day) that which is impactful.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.