The Business of Being Social

The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin & YouTube for All BusinessesThe Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin & YouTube for All Businesses by Michelle Carvill
My rating: 5 of 5 stars
I’m keen to recommend this book to any of my clients who want (for themselves or team members) a comprehensive introduction to the world of social media.
All of the major channels are reviewed, from basic operation to use in B2B and B2C – it presents the information clearly and makes good suggestions on action points.
By the end of the book you will realise that social media marketing is a BIG JOB and best either delegated to a committed team member and/or an external social media consultancy (as we do).
My own take-aways were to take Linkedin more seriously, take a good look at Pinterest – and figure out how I can get 9 days in every week!
View all my reviews

0 Shares
0 Shares

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.