The Art Gallery

I visited a local art gallery on Saturday morning to get some photos framed.
Whilst waiting, it was good to chat the owner who has been there for over 25 years.
“How’s business?” I asked.
“Its strange”, he replied, “I can’t sell any limited edition prints for £200 each but I’ve sold over £20,000 of original artwork in the last week. There seems to be more demand the higher the investment.”
I thought about that for a moment.
“Just like dentistry”, I said, “you cannot get patients to commit to £200 of treatment but they have no problem investing £20,000 in a new smile.”
In business, we are all in the same boat (as I wrote about in the latest DBC ezine) there is no discretionary income around but plenty of capital.
Sell bigger treatment plans – and make sure your practice is a work of art.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.