Conversations with Chris #2 – Sunbathe by the pool or attend another course? The decisions that can change your life – an interview with Ashley Latter

There are some people in the dental landscape who really need no introduction.


Even more reason, in my opinion, to get behind the scenes with Ash and find out where he comes from and how his extraordinary career developed as THE go to guy for communication skills training in dentistry.


I’m going to let you into a secret – back in the summer, Ash cycled the 26 miles each way from his house to mine, so that we could record the first version of  this interview.


Can you imagine my horror when I realised that the technology had let me down and our conversation was lost?


I offered to travel over to Ash’s training centre in North Manchester to start again – he graciously combined a personal trip to South Manchester to arrive back in The Barrow Bunker for take-two and here we have it.


Ash shares with us his career pathway from humble beginnings selling on a market stall in Liverpool to taking a leap of faith by enrolling on a sales training programme, after he had walked into the trainer’s office to complain that delegates were parking outside his house.


From there, the pupil became a teacher and achieved #1 ranking in his organisation for UK sales and top 5 globally.


Along the way, Ash developed a lifelong appetite for learning and shares with us how and why that happened by a swimming pool in the USA. A defining moment.


Eventually, the call of independence enticed him into setting up his own business, then a series of equally chance encounters produced just 2 dentists who attended one of his courses in 1998.


The rest is history and (as we say) after 20+ years of hard work, he has become an overnight and international success.


This isn’t just the story of one lad from Manchester who did well for himself, it’s also how Ash has literally changed the lives of thousands of people along the way – a story that will inspire every business owner.


Enjoy listening to me chatting with one of my best mates in business.


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Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.