Strategic Alliances, Hourly Rates and Payrises

One of the many features I admired at Richard Fretwell’s “Guidepost” dental practice, north of Newcastle, is the array of business cards in the patient lounge.
Richard is a member of the local Business Network International chapter – and this is how he is fulfilling his commitment to advertise the services of his fellow BNI entreprenuers.
“Givers gain” is the BNI motto – and I bet he gets lots of patient referrals.
On the subject of hourly rates – why do dentists insist on communicating compensation for team members using hourly rates?
If you tell me my hourly rate is £7.00, £10.00, £30.00 – it makes me feel as if I am temporary labour – likely to be replaced or expected to move on.
If you tell me my salary is £10,000, £15,000 or £20,000 per annum – it makes me feel as if I have a career.
Finally – we hear on the media today that hospital consultants have been granted a 22.8% payrise in the last 12 months by their Primary Care Trusts.
Any dental principals enjoyed the same?
How’s about team members?
And did you put your prices up 22.8% in the last year?


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.