Stop calling it "private dentistry"

There is no such thing any more.
“Private dentistry” is reputedly delivered by:

  • corporates
  • supermarkets
  • retailers

so, if you are going to positively differentiate yourself in the market you MUST describe yourself as an
“Independent dental practice”
“an independent dentist”
which means you are free to evolve and deliver your own brand of customer service and clinical care.
Public perception.
“Private dentistry” = more expensive version of the same old same old.
“Independent dentistry” = focused on the patient as a person and not on targets, deadlines, and quotas.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.