Sticky home pages

The new Ollie and Darsh web site has now gone live:
and is a considerable improvement in many ways.
Not the least of which is overcoming the challenge that the average “browser” invests just 4 seconds in your home page to see if “it suits”.
To entice them to stay longer requires a home page that is “sticky” – rather like fly-paper.
To do that, either show me moving images and/or make me a KEDO (knock ’em dead offer).
Congratulations to the team at O&D for a great result here.
Business manager Suzy Gorman also writes:

We have 32 new members up to today for May’09
· We have celebrated National Smile Month with Radio City offering FREE smile checks – and those who attend will be entered into a draw for ZOOM!
· Our relationship marketing has increased due to a recent exhibition at Hill Dickinson Solicitors and BNI
· A networking event was held at our clinic – creating awareness of our wonderful facility
· Initial trust and confidence is started in my office- all new consultations are dealt with by myself. This proves very successful as potential clients are quite often more relaxed in this type of surrounding, we have a relaxing chat and share a drink, without the ‘dentist’ present.
· All patients receive text or email reminders of their appointments 48 hours before their expected visit.
· Are your clinicians Invisalign trained? This is very successful here at O&D
· I run reports at the end of each month for open courses of treatment and will contact these clients to hopefully re-book – this depends on your software
· Whitening Wednesday’s are a complete success – this is a great concept at O&D


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.