Reflecting on branding, marketing and social media

I’m starting this week’s theme with an overview of one of our favourite subjects at the Dental Busienss Club: branding, marketing and social media

* Understanding the power of branding in 21C dentistry

* Reviewing your own brand and determining the future

* Identifying the patient types that you want to attract

* Agreeing the products and services that you want to offer

* Converting those products and services into branded experiences

* Review of web marketing

  • Google visibility
  • Your web site and its structure/content
  • Your social media marketing

* Review of relationship marketing

  •  Your existing patient reviews
  • Your “word of mouth” systems
  • Your centres of influence
  • Local networking
  • Strategic alliances
  • Your referral study club (where applicable)

Review of direct marketing

  • Print media
  • Radio and other digital media
  • Signage
  • Advertising, exhibitions and promotion

* Measuring the ROI on your marketing

* Establishing monitoring systems

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.