referral cards

I’ve always been a great believer in a business card that earns its wages:

  • photograph of the issuer (dentistry is a personality based business)
  • summary of the main outcomes that you deliver
  • usual contact details
  • KEDO

and here is a great example from Elliot Stevenson-Smith, principal of Battersea Rise Dental Studios.

the first side offering the KEDO of a complimentary assessment and

the second side allowing the recipient to decide whether they like the “cut of his gib”.

here, Elliot is also lining up the fact that he works with an excellent team of hygienists, who administer the “maintenance” under his supervision.

Remember, its not about the person you hand the card to – its about the person(s) they pass you card on to.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.