Price points in a coaching practice

As always, a call-in day with my clients creates many great conversations – and this was one of them.
What we have here is a very talented specialty coach with a thousand creative ideas buzzing around in her head and a question – “how the h do I get all these ideas out there in January?”
So I asked her to answer the following questions:
1. what is the lowest price point at which you would sell a product on-line? Answer $10.00 (so let’s make that $7 because Andrea Lee says so);
2. what is the highest price point at which you would be comfortable to sell a product on-line? Answer $500 (so that’s $497)
“OK” says I, “think of another 4 price points between those two…
“OK” says I, “you are all done now. Just go and create 6 on-line products that you feel give great value for that price and require your involvement to an extent that makes you feel comfortable with the price.”
$7 = a downloaded tip sheet (or a choice of 100 $7 tip sheets)
$47 = a 60-minute audio (or a choice of 100…. you get it)
$97 = an e-programme
$247 = an e-course with bridge calls and gym access (like what we are doing with the GYYIG programme)
$497 = a 90-day mini-coaching programme with webinars, bridge calls and gym membership.
Just some suggestions.
The create a home page that allows the visitor to make a choice per price point.
All you need then is a reservoir of ezine readers and off you jolly well go.
Provided you have identified a niche, with a problem, wanting a solution and with some money!
Easy innit?


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.