Petrol shortage hits dentistry?

A client in Scotland tells me today that his appointment cancellation rate has increased in the last 10 days because his patients are concerned that they will not have enough petrol to make the journey to his surgery.
This latest problem will pass, like all others, but we had to discuss ways to reduce the problem in the short term.
The answer harks back to last Friday’s post about loyalty.
There has to be a loyalty award to those patients who make the journey, even though petrol may be scarce.
Question is – what is the loyalty reward?
Any ideas?


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.