here’s Seth talking about how to focus your business in a downturn – 2:36 of pure sense: and all credit to Mashable for the post. And a bonus! Here’s a link to the Wired interview on Tribes. My best business read of 2008.

I have to admit – even I am rather persuaded by this. Not sure of the price point – maybe a KEDO would have been to make an offer to early adopters? But perhaps I know nothing and, like Macbooks and all things Apple, they will fly out of the door? Kindle 2

OK – I’ve said this stuff before – but it really came home to me during a conversation with my friend Simon Reilly in Vancouver Island, who coaches Canadian financial advisors at Leading Advisor. If you are going to make an offer to your customers, clients or patients – it has to be BOPKEDO. A….
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I firmly believe that writing a blog (that can be read by patients and browsers to your web site) is an essential part of your virtual marketing in this information age of ours. A blog allows a potential new patient to get a sense of who you are, the way you think and communicate –
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Here’s an interesting letter from College Street Dental Practice in Hampshire – the sentiment of which I completely agree with:     In light of the present economic climate, I am sure that you will be pleased to hear that we have decided not to increase our charges this year and will be keeping our
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intrapreneur |ËŒintrÉ™prəˈnÉ™r; -ˈnoŏr| a manager within a company who promotes innovative product development and marketing. In these testing times, here’s an idea. Establish a monthly “intraprenuer award” for the team member who comes up with the most innovative idea to improve new patient sign-ups, patient retention, marketing or sales. Give away a good prize – a retail voucher or a good night out.
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First issue has just gone out – I feel like a proud father. Kim Black is the mid-wife? If you haven’t subscribed, please do so. Take a look – click here.

Michael is a talented, informative, educational genius – who trains, consults, coaches and mentors some of Canada’s top companies on “the possibility virus” – all about releasing your own potential and that of your team. He’s also a great guy and a really good speaker. Chris I hope all’s well and that 2009 has started
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Take a look at this video – it only lasts a couple of minutes: Click here and shows a modest North American practice that is introducing CNE’s.

Alex Jones sent me an email yesterday, passing on the news that a dental rep had told him, that a dentist had told him/her – that Chris Barrow has had a nervous breakdown! Trouble is – nobody has bothered to tell me. It’s not very nice you know. You’ve been letting me drive 3000 miles
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