Open minds

I’ve just finished a great day working with 50 members of three dental practices who trade under the name of the South Tyneside Dental Group (shortly to be rebranded).
We met at the South Shields Golf Club and enjoyed excellent customer service from the manager, Martin, for whom the mantra ” no problem, leave it with me, I’ll get it sorted” was evidently embedded.
The dental team are predominantly offering NHS services to the local community – and on my drive to the location this morning I passed row after row of council houses, all decorated with satellite dishes – so I knew the residents could afford to pay for good quality customer service and clinical care – if they were asked.
But they are not being asked to pay – because the dentists are valiantly trying to keep up with their UDA targets.
The good news is that the principals have just embarked on a year’s coaching with me and today was my first opportunity to meet with the team.
What a fantastic team they were – open-minded, willing to learn, ready for change – and prepared to laugh at my awful jokes.
I’ve had a perfect professional day and I’ve loved it.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.