You can’t do it all by yourself.

There’s too much to do nowadays.

You have to delegate.

Let’s just spend a moment thinking about that.

Step 1

Take a sheet of paper.

Draw a vertical line down the middle.

Left hand column – title – ONLY ME – things that only you can do/must do/should do.

Be honest – we know you are a multi-tasking genius, you are efficient, but are you effective?

Right hand column – title – EVERYTHING ELSE.

Step 2

Populate the left hand list. Keep it simple. Keep it brief.

(My list – coaching, content development, speaking, writing – that’s it).

Step 3

Throw everything else over to the right hand side.

Make sure the right hand list is all done by other people:

• support team
• freelancers
• consultants

All of them charge an hourly rate less than you do.

Step 4

Repeat every day.

Reflection.

I avoid giving overworked owners more things to add to their list – who wants to get back a month later and find little or nothing has been done – client and coach frustrated.

Which is why, when I’m interviewing for a new client, one of my most important questions is:

“I’m going to suggest lots more things for you to do to grow your business – who is going to do the work? It’s not allowed to be you.”

Sometimes we even have to recruit before I can coach.

Better that (and the delay) than more items on your list.

With or without a coach – you can’t do it all – don’t kill yourself trying – it ain’t worth it.