NHS children and their parents

A client emails as follows this morning:
We currently have a small NHS contract to see children only. There are many adults that bring their children to see us but who are not members of the practice. There are some who have left us to go elsewhere but still bring their kids because its free and we do a good job.
 
Is there any scope to (does anyone else)  insist that adults register as members is they want the kids seen on the NHS?
It has always seemed commercially insane and ethically unfair that dentists have to tolerate this situation – am I correct?
Surely, any parent who wanted their child to enjoy the benefits of dentistry delivered (in this case)

  • in a concierge class environment
  • by a superb team
  • with excellent clinicans
  • in a nice part of town

Would be prepared to “pay the price” by becoming a member of the practice themselves for a reasonable monthly payment, much less than a Sky subscription?
No doubt there will be some directive that permits this daftness.
Suggestions please……

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.