Make your patient newsletters earn a living

Here are some top tips:

  1. Send by email – print media is dead.
  2. Send monthly – less frequently and you will not get noticed.
  3. Avoid jargon and clinical stuff – people don’t care how much you know.
  4. Talk about your team – include examples of what they are up to, professionally and personally.
  5. Talk about your patients (with consent) – include examples of how your treatment has changed patients’ lives for the better.
  6. Talk about your CSR – if you do raise money for charity or volunteer – make a fuss.
  7. Include downloadable information (white papers) – make sure that you feature a free download in every issue.
  8. Include links to your web site.
  9. Make the newsletter share-able – make it easy for readers to send copies or share on their social channels.
  10. Talk about more than just dentistry – highlight interesting news about your post code.
  11. Get the graphics right – make the design something you are proud of.

Here are some examples of newsletters that we have helped our clients to produce in the last few days.

The Smile Spa – Stockton on Tees

Metamorphosis Orthodontics – Fulham

Marquess Dental – Anglesey


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.