Loyalty Cards

Is it me?
I just listed the loyalty cards I have with me a I travel:
Hilton Diamond VIP Card (my favourite – when I walk into a Hilton Hotel, the Red Arrows fly overhead)
Radisson Gold Points plus
Marriott Rewards
Waterstone’s Bookstore
The Falmouth Bookseller
British Airways Executive Club
BMW Recovery
Tesco Club Card
Nectar Card (Sainsbury/BP/Debenhams)
Tracker Stolen Vehicle Recovery
Pizza Express! (they send me vouchers after every 10th meal and on my birthday!)
That’s every day I walk out of the door – I carry them with me along with bank and credit cards.
Why do they work?
Because, as we all know, “points make prizes” – and I have enough Hilton points to take about 2 weeks free accommodation anywhere on the planet – quite apart from the pleasure of automatic upgrades and queue-jumping.
All of these organisations recognise two basic facts:
1. That I have choice as to where I spend my money and
2. That they have to REWARD ME FOR MY LOYALTY
So my question is – why don’t my dental practice do that?
And why don’t my dental practice give me prizes for my loyalty?
There are so many ways they could reward me:
Premium appointment times
Special discounts
Nice little gifts
Upgrades on materials
I’m not pointing a finger at just MY dental practice – I’m looking at yours as well – do you have a loyalty card and a rewards scheme?
They have choice – and they chose you.
Make it worth their while.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.