Is it me?
I just listed the loyalty cards I have with me a I travel:
Hilton Diamond VIP Card (my favourite – when I walk into a Hilton Hotel, the Red Arrows fly overhead)
Radisson Gold Points plus
Marriott Rewards
Waterstone’s Bookstore
The Falmouth Bookseller
British Airways Executive Club
BMW Recovery
Tesco Club Card
Nectar Card (Sainsbury/BP/Debenhams)
Tracker Stolen Vehicle Recovery
Pizza Express! (they send me vouchers after every 10th meal and on my birthday!)
That’s every day I walk out of the door – I carry them with me along with bank and credit cards.
Why do they work?
Because, as we all know, “points make prizes” – and I have enough Hilton points to take about 2 weeks free accommodation anywhere on the planet – quite apart from the pleasure of automatic upgrades and queue-jumping.
All of these organisations recognise two basic facts:
1. That I have choice as to where I spend my money and
2. That they have to REWARD ME FOR MY LOYALTY
So my question is – why don’t my dental practice do that?
And why don’t my dental practice give me prizes for my loyalty?
There are so many ways they could reward me:
Premium appointment times
Special discounts
Nice little gifts
Upgrades on materials
Surprises
Priority
I’m not pointing a finger at just MY dental practice – I’m looking at yours as well – do you have a loyalty card and a rewards scheme?
REWARD YOUR PATIENTS FOR THEIR LOYALTY
They have choice – and they chose you.
Make it worth their while.