London City

I’m working in the City and West End of London the next 2 days, with dental practices that exist in a world very different from the rest of the UK. The big city lifestyle – everyone rushing about, nobody making eye contact, prices much higher and customer service a rarity.
And yet the principles we espouse in The Dental Business School still hold good – 80% understanding people (even busy people), 20% clinical and operational skill.
You would think that offering cosmetic dentistry to city-slickers (who are just being paid their biggest bonuses since 9/11) would be a walk-over. It is not.
They expect world-class customer service, they can shop around – and they do misbehave on a regular business.
James Goolnik has built a world-class practice here – and I’m proud to call him a client.


take a look.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.