Irresistible attraction

Out for a bit of shopping on Saturday and noticed the following “evidence” that things are not quite as bad as the media would have us believe:

  • a new Starbucks has opened on the main A30 link road that runs down the Cornish peninsula
  • Truro city centre was packed – my first attempt to park turned into a slow and frustrating climb all the way up and all the way down the main centre car park – not a parking spot in sight and so we had to drive to an alternative car park out of the centre – thats the first time in 4 years it has happened
  • plenty of people seem quite happy to pay £3.00 for a coffee and the same again for a panini or a cake – whether its Starbucks (the other one in the county) or Costa Coffee
  • Called in to the Comet superstore out of town on the way back to Falmouth. They have a wide range of plasma and LCD TV’s on special offer – notably a great deal on a 40″ Sony TV that you can read here.
  • I was chatting to one of the more senior assistants at 3.00pm and they had already sold 20 of this model that day and were out of stock until a new shipment arrived early in the week – 20 TV’s at £600 each – not bad eh?
I think it proves a point I’ve been trying to make for some weeks now.
That in a recession, consumers don’t want to stop spending money – they just want to focus on the things they really want and need PLUS they want to be rewarded for making the purchasing decision:
  • unbeatable price
  • limited availability
  • and Comet were offering a BluRay player at £99 if you bought the Sony TV
They were just making it a KEDO - irresistibly attractive.
What’s irresistibly attractive about your offer this week?

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.