How marketing channels have changed over the last 20 years

The marketing channels through which you attract new patients have undergone a dramatic shift in priority over the last 20 years.

Recognising this and taking appropriate action is mission critical in the development of your practice growth plan.

Here’s how things have changed:

1995
2005
2015
Direct Marketing
66%
51%
15%
Word of Mouth
34%
34%
34%
Digital Marketing
0%
15%
51%
Developing systems and budget allocation for each of your marketing channels should now be complete for 2016.
Additionally, throughout the year, you must facilitate regular meetings to monitor the effectiveness of each channel and Marketing Return on Investment (MROI).
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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.