Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service.
Sale – The lead buys.
Marketing team does the marketing.
Sales team sell.
Sales team want leads – lots and lots of leads.
Questions:
- How good at marketing are you?
- How good at sales are you?
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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