Great dental web sites

Although I’ve spoken and written about this before – it keeps coming up – clearly there are plenty of dentists reviewing their on-line presence at the moment (and they need to).
So – for the record:
Step 1 — can if find you?
1. Google search engine optimisation
2. Google sponsored links
Step 2 — do I like what I see when I get there?
3. Profile — a clear indication of the type of patient you are looking to recruit — am I in the right place here?
4. People — a piccie and explanation of your team members — will they be able to look after me in the style I desire?
5. Premises — do the exterior and interior of the building suit my style and budget?
6. Promises — all the Paddi stuff on customer service
7. Prices — a guide that confirms you as reassuringly expensive
8. Products — all that teeth and gums gibberish — not so relevant to patients but a big hit for referring dentists.
and here is a link to the finalists in the Private Dentistry finalists list:
Click here


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.