Although I’ve spoken and written about this before – it keeps coming up – clearly there are plenty of dentists reviewing their on-line presence at the moment (and they need to).
So – for the record:
Step 1 — can if find you?
1. Google search engine optimisation
2. Google sponsored links
Step 2 — do I like what I see when I get there?
3. Profile — a clear indication of the type of patient you are looking to recruit — am I in the right place here?
4. People — a piccie and explanation of your team members — will they be able to look after me in the style I desire?
5. Premises — do the exterior and interior of the building suit my style and budget?
6. Promises — all the Paddi stuff on customer service
7. Prices — a guide that confirms you as reassuringly expensive
8. Products — all that teeth and gums gibberish — not so relevant to patients but a big hit for referring dentists.
and here is a link to the finalists in the Private Dentistry finalists list:
Click here