Gifts for patients

One of the many things I like about Marcos White and the team at The Courtyard, is that they are willing to give all of our ideas a try.
Here is the ipod shuffle that they give as a “thank you” after a patient has agreed to proceed with Invisalign (invisible ortho) – packaged with a copy of their business card in the box and with their strap line “look good, feel good” engraved on the back of the shuffle itself.
That’s a £50 gift for a £3,000 sale – good investment and a patient enrolled as a member of their unpaid sales force.
Over dinner on Monday night, Marcos explained to us that he has joined BNI – and his practice manager and associate will be joining two other local chapters.
The thing I like least about Marcos is that he is only 30 years old – and already destined for greatness – he’s learning things twenty years before I did – that’s so frustrating and yet I’m proud of him – almost paternally proud.
As someone once said:

the difference between doing something and not doing something – is doing it


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.