A fantastic report by Wolff Olin, that is unfortunately no longer available.
How’s about this for a set of standards:

  1. Define your organisation’s purpose beyond profit to stand for something that inspires and motivates people.
  2. Be sure your actions deliver on your purpose across the entire business by auditing your customer and employee experience.
  3. Map your customer journey to understand where you can add value.
  4. Go beyond what customers buy from you and understand what they want to do through you.
  5. Use your brand values to guide experimentation.
  6. Encourage teams to expand their comfort zone by taking time to pursue experiments.
  7. Find an ecosystem of partners who share your values and a common ambition for the world.
  8. Be boundaryless within your own organisation by breaking down silos and bringing people from partner organisations onto your management team.
  9. Make it an ambition to launch a totally new revenue stream each year.
  10. Define value for your organisation based on your brand purpose and values.

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.