Direction and Momentum

Our adventures in business require both Direction and Momentum to be truly nourishing.

Direction is a strong understanding of where we are going – a relentless pursuit of SMART and ethical goals.

Momentum is the effort that people put in – it is a sign of voluntary hard work by a team who want to get things done because they can see a future for themselves in the Direction we are headed.

Things go right when both are in evidence.

High Momentum + High Direction

Outstanding Business Performance, Brilliant Teams, Great Systems and Amazing Customer Reviews.


Things go wrong when one or both are missing.

High Direction + Low Momentum

Micro-management, Death by WhatsApp, endless email threads, FOMM (fear of making a mistake), Stupid Systems and Burn Out.

High Momentum + Low Direction

The hamster wheel – same stuff, different day. No sense of purpose or progress. Doing it, doing it, doing it.

Low Direction + Low Momentum

Disillusion, High Staff Turnover, Stagnation and Closure


Where are you going to work today?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.