There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
Read More
Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors. After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company – moving overnight from a
Read More
So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
Read More
Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive. In fact, I could make today’s post quite simple by saying that if you want to build GDP referrals into your practice – do what Colin and his team have done
Read More
Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you. An easy to follow referral process – a step
Read More
On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
Read More
In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
Read More
Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or marketing activity and then asked either an external agency, our team or ourselves to calculate how much money went in, how many new business enquiries were obtained as a result
Read More
New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
Read More
There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to the answer by sharing a link. “What questions should I ask a patient who agrees to a video testimonial?” There is rarely a week that goes by now without this
Read More