I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s a misconception among the dental profession, understandable perhaps due to the name
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The challenge of external marketing is to invest your money in an agency, a consultant or their system and then wait, in the hope that they will do as they promised, stay as much in love with you as they were when you were a first date and measurably produce the goods. By the way
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But before that – CB here – I’m frequently contacted by people who have products and services to sell to my clients. For over 20 years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Jonny Everett Co-founder and Director The
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Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the competition or whisper into the ear of an engaged audience In order to SHOUT you have to PAY. In order to whisper you have to broadcast. SHOUTING and PAYING is what happens
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That’s 14/15/16 September 2017 in Manchester. http://www.bos.org.uk/BOC-Manchester-2017
A fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare Practice. In his 5th decade of serving patients, Robert has that calmness and wisdom of experience that has me mentally noting the individual phrases he uses in answer to my many questions. I’ve been
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Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to make itself visible in dental practice marketing. I’ve recently been preparing some marketing audits and this week one in particular caught my eye. Here’s a screen shot of the search results for
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Let me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human interest stories about how you and your team are growing as a result of working in your business (including your CSR) 5% products, services, special offers, open days, education, information, news
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Your brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define what excellence means to them and come up with three words to illustrate that meaning. Efficient? On-time? Polite? Collect their responses. Post them on a wall. Create a
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I’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry? The requests for help seem to fall into three categories: people who want to learn how to do something for the first time I want to learn all about digital marketing and how
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