A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted opening was American Dr. Robert Ritter, who suggested that we had much in common when it comes to seeing social media as a primary way to drive our internal human interest
Read More
As if there weren’t enough conferences, study clubs, post-graduate courses and overseas jollies for us to attend, I’m here at Hammersmith’s Novotel this morning, preparing to co-introduce and co-compere Stars of Dentistry 2018, with the usual glitterati of the clinical world showing the audience how things can be done. In the member’s declaration of interests,
Read More
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
Read More
When presenting a treatment plan, begin with: The best way I can help you is…….
I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an audience of approaching 100 dentists and team members on the subject of the future of web sites. My earlier prediction was that “the web site” as such is going to be
Read More
Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business coach Chris Barrow on the topic of regulations pertaining to the dental industry. He pointed out that the UK dental industry has been hit with many regulations over the years, they had the
Read More
Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living (to become a coach). It took me 10 years of unfulfilling business partnerships to discover that my heart was in freelancing. I’ve been researching a new method of coaching
Read More
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Mubbasher Khanzada 10thMay 2018 According to the Information Commissioner’s Office (ICO), for
Read More
That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we discussed the job specification for an internal social media evangelist. Today we take a look at The Patient Evangelist. Patient referrals are the least expensive and most effective
Read More
Marketing commentator Kent Lewis writes an interesting blog on all matters “marketing” and has been quoted as saying that you should sack most of your advertising and marketing agencies and do the job as much of the job as possible in-house. That’s OK if you are large business with plenty of spare employees and money
Read More