Today I’m just alongside Dublin Airport, working with 8 ortho practices on their 2019 marketing plans. I’ll be focusing on internal marketing via word of mouth and digital recommendation. I’ll be showcasing real-life examples from my client base and sharing success stories. One case study is worth a thousand words of theory. Just like one
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At this week’s Extreme Business workshops we have been showing and telling on how treatment plans are presented to patients. Three P’s have emerged: People – who actually prepares and presents the treatment plan? Presentation – in what format is the plan presented? Packaging – what does the treatment plan look like? People The growing
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. In this case, FTA Media have made a generous offer to donate part
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A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted opening was American Dr. Robert Ritter, who suggested that we had much in common when it comes to seeing social media as a primary way to drive our internal human interest
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
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I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an audience of approaching 100 dentists and team members on the subject of the future of web sites. My earlier prediction was that “the web site” as such is going to be
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Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living (to become a coach). It took me 10 years of unfulfilling business partnerships to discover that my heart was in freelancing. I’ve been researching a new method of coaching
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That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we discussed the job specification for an internal social media evangelist. Today we take a look at The Patient Evangelist. Patient referrals are the least expensive and most effective
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Marketing commentator Kent Lewis writes an interesting blog on all matters “marketing” and has been quoted as saying that you should sack most of your advertising and marketing agencies and do the job as much of the job as possible in-house. That’s OK if you are large business with plenty of spare employees and money
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