The new podcast from Seth Godin, “Akimbo” was launched just a few weeks ago and the first two episodes are available from the iTunes store and other notable podcast channels. In episode #1 Seth talks about “grand openings” – a term used to describe the hyper-activity that organisations get carried away with when they bring
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You may have heard the urban myth that, when a new leisure club opens in your town, they will aim at 15,000 paid memberships on the basis that only 5,000 people will turn up on a regular basis. When we launched the Extreme Business programme this year, I decided to add value to my clients’
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In the mid-19th century, a man named Carl B. Frank began importing Panamanian bananas to New York City. The fruit quickly became a popular street food throughout America, but the surge in urban migration and lack of sanitation regulation posed a major problem in cities. People often tossed their garbage into the streets, leading to
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This latest chart from Statista really brings home the impact that social media is having on all of our lives. Let’s remind ourselves that China doesn’t allow Facebook, Twitter or YouTube and that WeChat, Qzone and Weibo are the biggest of their social networks. Around 1 billion of China’s 2 billion population are daily users.
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Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page one Google for “dental implants Glasgow”? No problem – just give your SEO people £5,000 a month and they will get you there. Do you want to generate qualified
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. We began this brief review of practice and patient videos with a look
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Today, another example of a practice video, this time created for my previously
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An interesting email from Kavo this morning, offering me a free e-book on: “10 Reasons to use CBCT Scanners in Implantology” You can go straight to the web page HERE. Great idea – those of us who subscribe to the philosophy of Lifecycle Marketing know that offering free guides is an excellent way to gather
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In the UK alone, there are 42 million of us accessing Facebook every day and the majority via a mobile device. To understand just how dominant Facebook has become in our online and search activity, take a look at the following: UK social media networks ranked by size: the extent to which Facebook has equalled
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Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it came to advising clients on their investment portfolios, there was a saying: investment advisors take the credit for things they didn’t do and the blame for things they couldn’t influence Much the same
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