Category: General

Here’s your last chance: Hello  I need to finalize the numbers for Saturday’s workshop by end of day Tuesday. I’ve got 15 or so places left, so if you’re at a loose end, if you’re curious, if you’d like some fun, if you’re looking for more Great Work … please do consider coming along. => http://www.boxofcrayons.biz/public-workshops/
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It seems time to offer a further comment on the “CB” thread that still has legs this morning. Last week was a fantastic professional experience for me: speaking to packed audiences alongside Brian Weatherly and the SOE team at marketing seminars in Belfast and Edinburgh,  lecturing on “Irish marketing” to a group of dentists from
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Recent rumours of my nervous breakdown were almost as funny as the accusation at the Showcase a couple of years ago that I had run off to Spain with a 14-year old (rather sick actually). Just before going on stage at the SOE gig in Belfast this evening, I was handed a Blackberry and asked
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here’s Seth talking about how to focus your business in a downturn – 2:36 of pure sense: and all credit to Mashable for the post. And a bonus! Here’s a link to the Wired interview on Tribes. My best business read of 2008.

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I have to admit – even I am rather persuaded by this. Not sure of the price point – maybe a KEDO would have been to make an offer to early adopters? But perhaps I know nothing and, like Macbooks and all things Apple, they will fly out of the door? Kindle 2

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OK – I’ve said this stuff before – but it really came home to me during a conversation with my friend Simon Reilly in Vancouver Island, who coaches Canadian financial advisors at Leading Advisor. If you are going to make an offer to your customers, clients or patients – it has to be BOPKEDO. A….
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I firmly believe that writing a blog (that can be read by patients and browsers to your web site) is an essential part of your virtual marketing in this information age of ours. A blog allows a potential new patient to get a sense of who you are, the way you think and communicate –
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Here’s an interesting letter from College Street Dental Practice in Hampshire – the sentiment of which I completely agree with:     In light of the present economic climate, I am sure that you will be pleased to hear that we have decided not to increase our charges this year and will be keeping our
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intrapreneur |ËŒintrÉ™prəˈnÉ™r; -ˈnoŏr| a manager within a company who promotes innovative product development and marketing. In these testing times, here’s an idea. Establish a monthly “intraprenuer award” for the team member who comes up with the most innovative idea to improve new patient sign-ups, patient retention, marketing or sales. Give away a good prize – a retail voucher or a good night out.
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