During my Discovery Day in South Wales yesterday we discussed (yet again) the issue of “price” and how to answer patients’ questions. In this case, the lovely team at Jamie Pugh’s practice in Aberdare are about to enjoy a 2-week break whilst the practice premises are significantly refurbished. Occupying a prominent position on a main
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In his book “To sell is human”, Dan Pink suggests that we used to strive for “access” to information in a world of scarcity – and that now we are struggling to “curate” information in a connected world of overwhelm. Just how many web, e-commerce and m-commerce sites can we visit? How many social media
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Generally speaking it is VERY difficult to coach a client unless and until you have visited the practice, met the team, seen the premises. Dentistry is like dance. The steps are the steps – a waltz is a waltz. But the actual performance can depend upon: the choice of music the musicians in the orchestra/band
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To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink My rating: 5 of 5 stars There have been few, if any, books in recent years that have tackled the controversial subject of that 4-letter word “sell” in anything other than an outdated way. I grew up as a child of
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There are times when you don’t think you are ever going to get it right. Times when you question your ability. When you wonder whether you have been fated to suffer every sling and arrow of outrageous fortune. And then somebody gives a testimonial to somebody else – about you – unsolicited – and you
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How to promote direct access… With the introduction of direct access for dental hygienists and therapists, practices now have the chance to offer more varied treatment options to their patients. But in order fully utilise this opportunity, it is important to promote the services available in an effective and proactive way. For a start, information
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The objective was to create a list of actions that would have the cumulative effect of making the patient feel GENUINELY APPRECIATED – because they are the patients who will return for a lifetime and recommend their family, friends and colleagues. Its not THE list – its A list – but it might just be
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Listen. I know we are all workshopped-out. I know the choices are sometimes bewildering. I know its August and we are all thinking about holidays. But this has to be one of the unmissable events for you and whoever on your team is responsible for developing your social media marketing strategy. I have been a
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I am often asked how best to establish and maintain good quality GDP referrals, whether it is for implants or any other area of special interest. The response from me can be a surprise to some: building a referral practice is 98% knowing what makes the individual GDP’s tick and 2% clinical excellence – you
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7connections are assisting the team at Wimbledon Clinics (consultants on orthopaedic and sports injuries) on their business development. This letter from the Clinic may be of interest to someone that you know.. Dear Patient/Colleague: As Wimbledon Clinics continues to grow, a new post of Business Development Manager has been created – do you know of
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