For once, that was a Bank Holiday weekend mostly devoted to rest and play. That’s unusual for any freelancer; my normal default is to spend at least half of the Monday in catch up mode. Admittedly I did spend my usual Sunday morning working on personal finances and just had to scratch an itch and
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Today I’m just alongside Dublin Airport, working with 8 ortho practices on their 2019 marketing plans. I’ll be focusing on internal marketing via word of mouth and digital recommendation. I’ll be showcasing real-life examples from my client base and sharing success stories. One case study is worth a thousand words of theory. Just like one
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Today I’ll be in splendid isolation in The Barrow Bunker. No client calls, no meetings, no interruptions. My mission by the end of the day is to have completed the allocation of time for my 2019 calendar. In order of importance they are: 172 Free Days – 12 weeks of vacation, plus weekends and Bank
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At this week’s Extreme Business workshops we have been showing and telling on how treatment plans are presented to patients. Three P’s have emerged: People – who actually prepares and presents the treatment plan? Presentation – in what format is the plan presented? Packaging – what does the treatment plan look like? People The growing
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My weekly Bunker Day was switched to Tuesday this week, to accommodate Monday’s London workshop. Here’s a record of just one day’s conversations: with a Millennial married dental couple who want to buy a parent’s long-established practice; with a Practice Manager who wants to set up her own freelance compliance and consultancy business; with a
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Extreme Business 2018 London workshop done and my 47 delegates are sent home with spreadsheets, handouts and their heads buzzing with numbers. I invested quite some time at the start of the day in asking for feedback on Q1 of 2018 – always a chance to feel the pulse of the client base and get
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I invested some time over the weekend in finalising the content of our second Extreme Business 2018 workshop, taking place in London on 16th April and Manchester on 30th April. The title is “The Money Sessions” and we will be taking a detailed look at how the money flows through a dental business, identifying areas
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Wonderful because those who take this “tide in the affairs of men” will have to reinvent themselves as private practitioners. Whatever your views on the history of NHS ortho – the gravy train is coming to an abrupt end. The laggards will complain from a place of denial. The late adopters will wait and see.
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Every Friday morning my active coaching clients receive an email asking them to visit a landing page and complete their Extreme Business Weekly Tracker. They answer the questions, press “SEND” and I get the email directly (they have a copy as well). I use the same system to report to my own coach. The weekly
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You may have heard the urban myth that, when a new leisure club opens in your town, they will aim at 15,000 paid memberships on the basis that only 5,000 people will turn up on a regular basis. When we launched the Extreme Business programme this year, I decided to add value to my clients’
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