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Category: Business
Chatting to a Principal last night about her 3-year business strategy (a former client), she asked me “Chris are you just dealing with micro-corporates now then?” Note to self : get your marketing message clear. I’m still dealing with practices of all shapes and sizes, from single-handed to multi-location, NHS, mixed and private. It got
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It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began their research. When I interrogate the data for my clients, I discover that most of the search terms were for the name of the clinician or the practice. What conclusion
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Don’t shoot the messenger but someone famously said that if a committee were convened to design a horse, it would end up a camel – totally functional but ugly as hell. One of the biggest challenges facing any organisation that is growing rapidly is to avoid that trap and the more obvious consequences including (as
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20 years ago I walked into my first Showcase at Birmingham NEC, spent the day wandering around, met one person I knew (Jeff Caddick, Castle Ceramics) and then went home, wondering whether dentistry might be an interesting place to hang out. To say the rest is history would be an understatement. The business of dentistry
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On Monday 10th October Chris Barrow and Colin Campbell have been invited to speak to a group of new graduates at a charity event in London. It’s going to be a ‘no holds barred’ event where Barrow and Campbell discuss what they think will happen in dentistry in the next five – ten years
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Today I’ll be working with a former client who has asked me back in (after a break of some years) to work on a business and personal vision for his future. There is no problem to solve here apart from a very full book, a waiting list for treatment and a bursting calendar of clinical,
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In 1995, software engineer Craig Newmark created a private email distribution list to keep his friends informed on local events in the San Francisco Bay Area. A year later he migrated the list onto the web and it began to grow as a place where one could buy and sell pretty much anything (including sex
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A dental business is now offering £5.75 per UDA to associates, as quoted by Kevin Lewis in his excellent presentation on matters dento-legal at last Friday’s Stars of Dentistry conference. Now I can see why the “apprentice dentist” concept (mentored in an independent private practice with a salary of £32,000) is attractive and generates 60-100 enquiries
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Nicola Cairncross and Judith Morgan co-host a weekly Podcast called Own It! Your Business AND Your Life. After nearly a year and a half they found they wanted to dig a bit deeper and really get behind the rather cheesy and, quite frankly, rather unbelievable popular dream of the laptop lifestyle. They’ve interviewed people who either
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