Branding thoughts

Here’s a great little resource for you if you are as interested in branding as I am.
Click here to download and entertaining and informative PDF on “10 rules for branding in a post-branded world”.
Jogging down Oxford Street yesterday morning at 6.00 am was an opportunity to see branding naked – no people cluttering up the pavements.
It is staggering just how many media messages we are bombarded with nowadays – and I understand the point made in the download that if we are not genuinely interested in a product or service we can just “tune out” and get on with our daily tasks.
So branding becomes ever more significant in positively differentiating yourself, not just from your perceived competition but also from the “noise” of the world.
And on the subject of 21st Century dental business – ever wondered what a 60,000 square metre dental practice in a 11-story office block would look like?
Visit the Malo Clinic to see the future.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.