Branding and narrower niches

After my working day yesterday (mainly spent at Starbucks) I wandered off again – and found myself inexorably drawn back to the Apple shop in the Eaton Centre.
Haven’t they just got one of the best brands in the world now – for anyone interested in electronics and style, this has to be the place. You’ll be so proud of me – I still didn’t spend any money.
I have to admit that the call from my good friend Dr. John Barry to tell me about his throat cancer did put a bit of a cloud over the morning – but I quickly realised that, if John wasn’t going to moan about his dreadful predicament, then I had little right to – so after a little reflection on the fact that I haven’t smoked since last weekend – I got on with the day.
In the latest issue of Wired magazine (as well as a feature on atheism – how strange is that after my comments on A. C. Grayling’s book the other day?) there is a history of how the iPod was created and designed – it makes for a good read – read here. Wired continues to be the one and only publication I make the time for.
A confession – mid-afternoon I arrived back in my hotel room, settled down on the bed with aforesaid magazine and – fell asleep for a while. Silly old bugger – lay on the bed fully clothed with my specs perched on the end of my nose.
Maybe the James Bond briefcase might be a little out of place?
Last evening, the highlight of my downtown Toronto trip – dinner with my client and friend Simon Reilly at Jack Astors (again) because they have crayons!
Simon, Laura and I met a couple of years ago at my Intensive in their home city of Vancouver – and since then they have taken everything I ever said, adapted it to their own style (and niche – financial advisors) and built one of the few truly successful coaching practices in North America.
Simon is a natural enthusiast and we never stopped talking for three hours. My take from the conversation was that even “dentistry” is too wide a niche and that I could focus down on specific niches within the profession and launch a series of specialist schools. Rather than me repeat our conversation – you can read about it on Simon’s blog here. A careful study of our table top will reveal extensive notes!
My early night was to no avail – I woke at 3.30am this morning and haven’t been able to get back to sleep – oh dear.
I’ll be leaving the Hilton at 9.30am this morning and hitching a ride with Sandra De Freitas (the Tech Coach for coaches) up to the Kingbridge Conference Centre, where our coaches intensive begins at 11.30am.
Three days ahead of brainstorming – I’ll keep you posted.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.