OK – I’ve said this stuff before – but it really came home to me during a conversation with my friend Simon Reilly in Vancouver Island, who coaches Canadian financial advisors at Leading Advisor.
If you are going to make an offer to your customers, clients or patients – it has to be BOPKEDO.
A….
Bold
Outrageous
Provocative
Knock
“Em
Dead
Offer.
Is what you are telling your customers BOPKEDO?
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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