I was asked this week to commit to an interesting exercise in self-reflection, as follows:
- The Perfect Customer Avatar
- imagine your perfect customer avatar – who are they?
- ask yourself what absolutely disturbs, disrupts and delights your perfect customer avatar?
- The Other World Question
- in what way do people in other sectors engage with their perfect customer avatars – and what can you learn from that?
- The Alphabet Test
- Part 1 – for each letter of the alphabet, write down the name of someone (real or fictional, live or historic) who inspires you and why;
- Part 2 – pick your top 5 and ask yourself how they would approach running your business?
During my Bunker Day on Tuesday and some very long train journeys yesterday (note – both uninterrupted) I addressed each of these tasks and completed them.
It gave me some fascinating insights into:
- who are my absolute #1 favourite clients;
- what disturbs them the most at the moment;
- what is disrupting them most at the moment;
- what delights them the most (including what do I do that delights them the most);
- who are my alphabet heroes – I did pick 26 of them – A to Z – a real journey into the intellect;
- which 5 were the top of the list and what I can learn about how they would run my business?
Churchill (overcoming adversity, focus, determination)
Dickens (turning out the work – relentlessly – and imaginatively)
Godin (marketing genius and blogger)
Nelson (tactical genius and leadership)
If you want a complete copy of my notes at each stage, just email email@example.com and I’ll happily share my thoughts.