Author: Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

…is now more popular than email. I sat with a group of IDH colleagues over dinner last night, attempting to explain why I use blogging, and ezine and Twitter to maintain my network and visibility. There were some “blank looks” from the inexperienced, who see Social Networking as just a time-waster for teenagers and adults.
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Just about to pack and go for 6 days on the road. IDH meetings tonight and tomorrow in Southampton, practice visit in Liverpool on Wednesday, more IDH meetings on Thursday around Birmingham and then two days at The Dentistry Show to finish the week on Saturday evening. Big football week, of course. Hoping to watch
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Here’s a challenge. What do you think are best business opportunities in UK dentistry this year? Let me know and I’ll create a PowerPoint and set the slides up here. Either reply to this blog post or email me.

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Blogging increases your Google visibility as well as providing yet another way to communicate with your “tribe”, whether that is patients and/or referring dentists. Dentists who blog are rare – but I predict a growth in this amongst those who increasingly understand the power of virtual and viral marketing. If you take a look down
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The organisers have kindly released a complete audio of Seth’s London presentation – 85Mb if you have the intention. I’d suggest you burn it onto CD and listen whilst driving. Click here

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What do you call a group of bankers?, originally uploaded by coachbarrow. A wunch. Here’s the wunch from HSBC this lunchtime, explaining their results. Unlike their branches, they were all over 30 years old and there was no disco music playing in the backgound.

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After a couple of delightful nights at the Melia White House in Regents Park, it was down to earth in the last 24 hours with two classic examples of lousy thinking. First – after the game yesterday, I decided to celebrate with a pizza at Prezzo in Falmouth – having printed a “two for one”
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Here’s an interesting 3:28 video of Hilton Freund from Fooco talking about the rise and rise of internet marketing for dental practices – great presentation.

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What a fantastic day – over 90 delegates arrived to listen, not just to me with my usual rant on marketing – but, more importantly, to some of my favourite clients talking about “how they did it”. I felt almost parental as I watched Alex Jones, Mark Whetstone, David & Dawn Cunningham, Uchenna Okoye and
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A tremendous success – one our my best days in public speaking ever. More later – but here are some photos

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