Progress continues on the development of our online learning platform, due to launch next week. Yesterday I had the pleasure of recording a one-hour video interview with my friend and fellow (injured) cyclist Les Jones, in which we discussed the true meaning of the words “Design”, “Brand” and “Branding” and how they apply to the
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I recently polled the members of my private Facebook group – The Extreme Business Forum – asking them for three favourite subjects that they would like me to cover in a series of one-hour tutorials I’m putting together. The clear winner was a request for any information on how to make teams work. Second, tips
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There’s something a little unnerving about launching a new business or service on 1st April – the risk that people will either think you are joking or call you a fool. However, 1st April conveniently falls on a Monday this year – so I decided to take the plunge and open the doors on a
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The Beginner’s Guide to Development There are two activities in your business: Delivery Development It’s all too easy to get lost in the Delivery and leave yourself inadequate time to do the Development. Delivery has the attraction of generating cash flow today. Positive cash flow is essential for peace of mind; for a calm that
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There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
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The Future of Practice Ownership Over the weekend I was asked to deliver a session on “Marketing in Independent Practice” to delegates at The British Undergraduate Dental Research Conference 2019 (Manchester University). It was rather a privilege to be the only non-clinical speaker on the curriculum and I was pleased that, of the 300 delegates,
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Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the bottom rung of a company selling garage doors. After years of graft she became employee #1 in a three-person agency that was subsequently acquired by a global company – moving overnight from a
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So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as seen by dentists your potential blog, vlog, podcast and newsletter Finally, I want to offer some thoughts on the subject of Peer Groups, Study Clubs and Academies. I’ll start
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Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive. In fact, I could make today’s post quite simple by saying that if you want to build GDP referrals into your practice – do what Colin and his team have done
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Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today, let’s take a quick look at what other dentists (and their TCOs and managers) are looking for when they look at you. An easy to follow referral process – a step
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