My quarterly workshops begin with a round-robin of updates from the delegates on their wins (and their challenges) from the last 90 days. This is always an opportunity to take an overview from my sample of independent practice owners and feel their collective pulse – thus allowing me to spot any trends emerging in the
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That’s a question I’m asking my clients at this week’s Extreme Business Workshops in London and Manchester. I’m sharing with them (for the first time) the attached PDF – please download a copy. In simple terms – pricing is a combination of: mathematics – “what do I need to charge to make a profit?” emotion
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Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether they are looking for a dependable quality or an affordable price. One hopes the patients looking for quality and experience have already been referred by another dentist or a family member, friend or colleague. They
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Problem 1 – same stuff – different day I have a sense that there are dental teams out there who are waiting for some direction; for the leader to tell them: where we are heading and what’s in it for them? You cannot expect any team to keep their levels of enthusiasm and energy high
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Full credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday to be greeted by Marc Perotti, head of Wright Millners who are hosting my three-date lecture tour this week. After meeting Marc’s wife Melody and unpacking in the beautiful apartment located above their
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What fascinates me this morning in Dubai, waiting for my connecting flight to Johannesburg, is the sheer volume and variety of humanity passing through the terminals and the bewildering list of destinations on the departures board. I’ve decided to dog-leg my journey to South Africa, simply because “points make prizes” and I’m accumulating Emirates air
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About You First, let’s talk about you. Today may be 1st April but, more importantly, it’s the first day of Q2 – the second quarter of 2019. An opportunity to reflect on your Q1 goals and to ask: what went right? what went wrong? what went nowhere? what did you learn? what will you do
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Friday morning and a day in The Bunker on video calls with coaching clients – a monthly catch up between workshops that gives them a chance to ask me questions and me a chance to feel the pulse of my client base and, thus, the larger dental community. This week we also hosted a group
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The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The newsletter is an essential way of nurturing both existing patients and potential new patients over (occasionally) long time periods, whilst they get themselves ready to ask you about treatment. The 80/15/5 rule
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One of the greatest continuity errors in the history of film-making appears in The Wizard of Oz, when Dorothy meets The Scarecrow. During their dialogue, her pig-tails alter their length from one camera angle to the next, growing from shoulders to mid-chest and back again – and yet the film was released to the general
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