So, as promised yesterday, here is the 4:33 video loop that we created for the patient lounge at Marquess Dental (you can play with or without sound).. and an example of the signage that we delivered on 2nd December. Finally, comments from Geraint himself: “we received our Magic Box of Marketing all on the
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Last week I set the scene with the view that lack of marketing ideas isn’t the problem facing most Principals – its the lack of resources (time, money and people) to deploy a comprehensive marketing plan. Geraint Buse is the Principal of Marquess Dental, a small mixed practice that he opened a few short years
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I have to be very careful what I say here as a non-clinician and avoid making myself a target for the few well-known socio-mediapaths who wait stealthily for the author of every bold, outrageous or provocative opinion so that they can rubbish the view and often personally insult the originator as an antidote to their
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What they didn’t tell you about Marketing at your last Dental Conference (but you need to know) To get to Luxembourg and Belfast this week I didn’t learn how to build a plane and take flying lessons – I just bought a ticket from some people who know how to do both. But
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In the first blog of his 3-part mini-series on Dental Sedation in GDP, Richard Charon takes a look at why you might specifically consider the option of “RA” as a new service for your practice(s) and mentions the courses he runs. After 37 years of utilizing Relative Analgesia or R.A. (the name now superseded by
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Question – have you already prepared a budget and cash flow forecast for 2014 – personally and professionally? I opened my first Excel spreadsheet with this purpose in 1996 – and I’m still using the same methodology now. Previously, I have mentioned that, in an ideal world, you would take some time to think about
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In 2013 the pace of innovation in the business of dentistry has gradually accelerated – and as the year draws to a close there seems to be no let up. Earlier this week I teased you about a new service that 7connections will launch in 2014 – The Magic Box – it will take the
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Honesty is the single most important factor having a direct bearing on the final success of an individual, service provider or a business. Receiving honest feedback from patients about your practice allows you to scale the level of quality you provide to each and every one of your patients, especially in the health industry, where
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One of the frequently asked questions I field is “what makes a successful practice?” The short answer is passion – a passionate Principal and team are hard to beat as prerequisites. But I know that when I say that, the listener nods in understanding at the behaviour required to succeed but remains quizzical about the performance standards. So
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Back in the 1920’s, my maternal grandparents Albert and Ellen Mellor were very simple working class folk in Ashton-under-Lyne, Manchester. Albert worked as an engineer at the railway yards across the road. Ellen was a homemaker, with two children, William and Norma (my Mum). Albert came home on Friday night and placed his wages on
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