A web site that features simple line drawings with deep messages.
The phrase “perception is reality” echoes in my mind as I look at this graphic.
How many times do we tell ourselves that we are “failures” – and how many times “successful”?
Fact is – we display both characteristics during every day of our lives – and the score-keeper changes by the minute:

  • spouse/partner
  • kids
  • extended family
  • friends
  • suppliers
  • employer
  • team-mates
  • clients

The list goes on.
And based upon the feedback from all of the categories, we make a decision about ourselves.
But the world of business would like to sell us more “stuff” by convincing us that we are failures.
Can you think of a product or service that starts it’s pitch with “you are already successful – and we can help you to stay there or get better”?

  • You already have a beautiful smile – would you like to keep it?
  • Your teeth and gums are lovely – let’s make sure it stays that way

Any other ideas?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.