Are you struggling or making an effort?

I was called to task on my use of language the other day.
A coach was asking me how easy/difficult it was to fill the two coaching programmes (or schools) that we offer.
I replied, “after 10 years it is still a struggle.”
The distinction came later.
“Chris, when you tell me its still a struggle you fill me with dismay at how long I will have to work to fill a practice. Would you be prepared to change your language and admit that it requires a lot of effort but it’s not a struggle?”
I realised that she was right – it’s not a struggle – I know what to do – it just requires lots of effort. And for a 7-figure practice that’s OK.
Good coaching.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.