I remember Andrea Lee teaching me many years ago that if I wasn’t “bold, outrageous and provocative” then the alternative was to be invisible in the noise.
Same for you.
There just HAS TO BE something different about:
- your brand
- your message
- your environment
- your people
- your language
- your brand standards
- your marketing
something that people can tell their friends about.
Give your clients a story to tell – make it BOP.
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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