Looks like I won’t be going very far today.
If your surgery day falls apart because of the weather and cancellations, use the opportunity to call a team meeting.
- what do you like best about working here?
- what do you like least about working here?
- what would you most like to change?
- what are the best ideas to get new patients in 2010?
- what are the best ideas to do more business with existing patients in 2010?
And for the clinicians who are selling private treatment:
- who are your 20 best new business opportunities at the moment?
- who are your 20 best centres of influence at the moment?
- what are your top 10 self-marketing activities in the next 90 days?
Don’t sit there complaining about the weather.
Use the chance to do some future-profit planning.